As you navigate through each realm of marketing, one of the most important strategies to consider utilizing is Email Marketing. Email is one of the most personal ways to really connect and create great relationships with your prospective customers. It is also a great form of organic content. The messages that you create and send in each email are tailored directly to the people that love your business and want to see more of what you have to offer. In this blog post we’ll give you a basic rundown of a simple email marketing tips so that you can establish one yourself for your own business.
Email Marketing Tips #1: Creating Your Email List
The first step to set up your email marketing campaign is to find people to send your emails to, obviously. There are several ways to go about generating an email list. A big thing to remember is that people in your email list HAVE to give consent in order to receive any sort of communication from you and your business.
Creating your list can stem from in-person events or even people signing up on your website. Utilizing subscription forms is the best way to start gathering emails. It can be as simple as putting a form in your footer to gather contacts. Another great way to gather emails is through the use of QR codes during events. Having something great to offer in exchange for emails is the number one way to gather leads.
Email Marketing Tips #2: Setting Up and Tailoring Your Emails
After you’ve created your email list and started to see the numbers begin to grow, the next step you have to take is setting up your emails. This can be as simple as just writing an email every week, month, or if you have the capabilities, every day. A great way to go about it is keeping a set schedule and sticking to it. That way your email list subscribers are able to look forward to receiving content from one of their favorite brands on a set and consistent schedule. To tailor your emails, most email platforms like Hubspot(our amazing partner), MailChimp, Klaviyo, and many others have options to tailor emails directly to the person you’re sending it to. You can add in their name, tailor based on their region, recent purchases they made, etc. The opportunities are endless to connect with your consumers on these lists!
#3: Generating Content
The next and final step is creating the content for the email itself. Thinking about what you should include in your emails is probably the most important step in this process. There’s a lot you could talk about in these emails, be it blog posts to promote other forms of your business’ content, event broadcasts to let your customers know what’s happening around your business, or even new products that you want to let your customers get a sneak peek at.
The opportunities for content are endless!
The most important thing to remember about content is to tailor it to what your audience wants to see. If you don’t listen to your audience and what sort of content they are looking for from your business, they will not tune in.
We hope these email marketing tips will help you set up your own email strategy. Email is still a growing platform that your business should be utilizing because it allows you to get directly in front of your audiences and shower them with organic content. This allows you and your business to build better relationships with your customers and keep them coming back for more!