After connecting with hundreds of small – midsized businesses (SMBs), it has been made clear that many business owners aren’t well versed in marketing. Some have schedules that are stretched very thin, while others are never in office. The common denominator is that SMB owners often sign a marketing agreement with hopes that the marketing agency will manage their entire marketing operations without the owners needing to get involved. A marketing agency comes in, takes over, and the owner can go on about their normal day – simple. This strategy can work, but it’s simply not aligned with the best marketing techniques.
The sad truth however is that many business owners think no more of their selected marketing agency (in relation to its success), and aren’t intentional about selecting the best marketing partner for their business.
Based on a lack of understanding and oftentimes business complacency, SMBs owners select a marketing agency and throw all attention and expectations out of the window. Many have been sold a false dream that if they hire a marketing agency, their business will make considerable improvements on leads and sales. This is a commonly told lie that many SMBs owners never seem to become aware of.
Being mindful of good marketing and best marketing is what will turn the course of your business from surviving to thriving and from thriving to dominating.
In this digital age, every business has marketing to some extent. Usually in the form of a somewhat functioning website, inconsistent or ineffective social media platforms, and a bland brand. And sorry to say, this doesn’t in itself heed results of increased leads/sales, brand awareness, or revenue. Any marketing agency can provide this on a bare minimum level. Nonetheless, it is those businesses that step out of the ordinary of basic/survival based marketing into the field of thriving/best marketing.
What then separates basic marketing from good marketing? And good marketing from great marketing? The answer is being intentional.
To be intentional about your marketing operations is to be fully invested in the constant improvement of your business. Being intentional is to understand all that you’re being offered, consider expectations, reflect on goals achieved, and see the numbers to prove it. After all, the proof is in the pudding. Has your website increased in traffic? Do you post often on social media, and how do your followers interact with it? Are the ads you post effective in converting leads to sales? Take some time and evaluate the effectiveness of your marketing operations today: Contact Us.