by Charlotte Serff | Mar 22, 2021 | Brand
Let’s talk about color theory and brand design… There’s no question that color plays an important role in our preferences and daily decisions so let’s see how color can affect your business. Think about it, have you ever bought a product based on its color...
by Charlotte Serff | Jan 4, 2021 | Brand
Relatively speaking, graphic design is making sense of things. A designer creates a product that is to be understood by its user. In other words, graphic design is about visual communication and its direct message is to inform, explain, persuade, and/or entertain....
by Eric Stepp | Sep 14, 2020 | Brand
Customers that keep going back to a specific brand for their needs instead of using competitors are an important asset to companies. This is because repeat customers are easier to sell to, increase referral business, and can help identify key target audiences for...
by Charlotte Serff | Jun 15, 2020 | Brand
The first thing a consumer looks at on a website, social media profile, or other marketing channel is a company’s logo. This means that a company needs to have a creative, unique, and powerful logo that attracts the user immediately. Many pieces go into building...
by Charlotte Serff | Apr 1, 2020 | Brand
We all have those brands we know and love. Time and time again we go back to them vs using other competitors in the industry. Are you a Coke or Pepsi drinker, Verizon or AT&T user, Xbox or Playstation player, Disney or Warner Bros fan, and the list goes on and on....
