Our team here at Cover 3 Marketing is proud to work with Markesbery & Richardson, a local law firm that has proudly served the Cincinnati area for over 33 years. We built their brand new website and have also been creating their monthly content. We wanted to share some digital marketing for lawyers tips for any law firms looking for marketing help.
Digital Marketing For Lawyers Tip #1: Modernize (Or Create) Your Website
A lot of law firms have been around for quite some time, and as busy lawyers, they don’t always have the time to think about things like marketing or technology. That’s why most decide to work with a third-party agency to create a new website. Whether you do so in-house or with us here at Cover 3, we cannot stress the importance of having a crisp, professional website enough.
Your website is a reflection of your business and will serve as the first-impression for a majority of prospective clients nowadays. Creating a website that talks about the history of your firm, the passion of your partners, and the areas of expertise you practice in is the first step towards the next level of growth your firm has been seeking.
A modern website inspires confidence in potential customers. They feel they can trust you with their business because of the professional aura and attention to detail associated with your new site.
Tip #2: Create a Social Media Presence
The degree to which you’ll build out your social media presence will vary from firm to firm depending on capacity and specific legal specialities, but EVERY law firm would benefit at least a little from creating a social media presence. Social media is a great way to drive traffic to the stunning new website you just built! It’s also a great medium to share glowing reviews from former clients with prospective new ones.
If you’re just doing the basics, stick with LinkedIn and Facebook. Create a FB page with information about your services, area serviced, and other information about your firm. Use it as a home base for your social presence and an extension of your website of sorts, After that, you will most definitely want to be on LinkedIn, especially if you work frequently with companies or business professionals.
If you want to go above and beyond, create a Twitter or an Instagram. Twitter has a dedicated legal community–it may just take some time to get traction for your account. If you don’t mind being in front of the camera, considering creating a YouTube!
Great software for managing your social media include Hubspot, Hootsuite, and Sprout Social.
Digital Marketing For Lawyers Tip #3: Create a Blog & Write Posts
Law school students will tell you that becoming a lawyer means doing a lot of reading and writing; so it only makes sense for a law firm to create a blog! Creating a blog and posting content is a great way to leverage SEO and gain site viewership. By creating your content with a strategy in mind, you can anticipate what people will be searching for and then have the answers ready for them on your website.
There are so many options for content creation too: client success stories, general legal news, videos on legal advice, legal podcasts, and more! The important thing is that you are answering questions and helping your audience (most of whom have no legal experience at all) get some important information on something they need help with. This creates trust and value in their eyes!
Digital Marketing for Lawyers Tip #4: Create and Build an Email List
One of the best ways for law firms to continue to get work or new customers is to increase customer loyalty by creating and maintaining an email list. An email list serves as a directory of sorts for the community surrounding your business. It’s a direct access point into former and current clients and can be leveraged to garner reviews, promote referrals, or to share content that drives traffic to your website.
Great platforms for building out your email list include Hubspot (We are a certified partner!), Mailchimp, and Drip.
If you loved these tips and just can’t wait to get started on digital marketing for your firm, we’d love to hear from you. Please feel free to schedule a call with our Marketing Manager via this form. If you are looking for some help with your marketing, check out our page on how you can work with us.
