Wanting to increase your website’s Google search ranking? There are a few ways to do that. The first step is understanding how Google operates and then using search engine optimization (SEO).
Google has digital spiders that crawl through the internet to gather website information from new or updated pages. Once your page data has been stored, Google will display it in the search results for users who are searching for something similar to that page. There are several criteria that determine how high pages will show up in the rankings.
Search Engine Optimization
You can increase your rankings through proper search engine optimization. SEO is maximizing your website pages for user experience and search results. Here are some key areas of your web pages to focus on:
- Each page has a focus keyword that people are searching for. Use Google Trends to find popular search words
- Use content that users understand and is relevant to the topic (meaning don’t randomly put the keyword all over the page)
- Lower page loading speeds. You can do that by compressing images and coding
- Increase page visits through ads, social media, emails, etc
You can learn more about how Google judges website pages here. If you have any questions about SEO or need help implementing it throughout your website, reach out to our team.