Understanding And Increasing Your Google Search Ranking

by | May 4, 2020 | Web

Wanting to increase your website’s Google search ranking? There are a few ways to do that. The first step is understanding how Google operates and then using search engine optimization (SEO).

Google Search

Google has digital spiders that crawl through the internet to gather website information from new or updated pages. Once your page data has been stored, Google will display it in the search results for users who are searching for something similar to that page. There are several criteria that determine how high pages will show up in the rankings.

Search Engine Optimization

You can increase your rankings through proper search engine optimization. SEO is maximizing your website pages for user experience and search results. Here are some key areas of your web pages to focus on:

  1. Each page has a focus keyword that people are searching for. Use Google Trends to find popular search words
  2. Use content that users understand and is relevant to the topic (meaning don’t randomly put the keyword all over the page)
  3. Lower page loading speeds. You can do that by compressing images and coding
  4. Increase page visits through ads, social media, emails, etc

You can learn more about how Google judges website pages here. If you have any questions about SEO or need help implementing it throughout your website, reach out to our team.

Basic email marketing tips for new businesses

Basic email marketing tips for new businesses

As you navigate through each realm of marketing, one of the most important strategies to consider utilizing is Email Marketing. Email is one of the most personal ways to really connect and create great relationships with your prospective customers. It is also a great...

How to Incorporate Color Theory Into Your Brand Design

How to Incorporate Color Theory Into Your Brand Design

Let's talk about color theory and brand design... There’s no question that color plays an important role in our preferences and daily decisions so let’s see how color can affect your business. Think about it, have you ever bought a product based on its color alone, or...